10 easy ways to start marketing your website
Some of the most common mistakes made when embarking on designing a new website are overcomplicating the site and viewing things from your perspective rather than your customer’s.
Your website should not be all things to all people, it should be simple. With that in mind, here are the seven most important things to consider when building a website:
1. Ask yourself ‘what do my customers want’?
Ask yourself this question before any other as it will form the foundation of your website strategy. Step into your customer’s shoes – what do they want to know about? Which pain points are you solving for them?
2. Site Structure
A well thought out site structure that is simple and effective is a starting point for any website design.
3. Open Source Content Management System (CMS)
What CMS is your web designer using? Make sure it is an open source CMS that you can easily access and edit.
4. Responsive Design
The majority of web traffic now comes from mobile devices. You need a mobile responsive website, which means the website automatically scales to be optimised for the screen you are viewing it on.
5. Interface Design
Your website must be visually appealing and showcase your brand in the best possible light. Great design can prompt someone to pick up the phone and call you, send you an email, or walk into your office to meet. The design is key to leaving potential customers with a positive impression of your brand.
6. Search Engine Optimization (SEO)
Posting relevant articles, linking to YouTube videos, images, and tagging posts properly will go a long way to putting you at the top of the relevant Google searches.
Videos, images, and well-written words show your brand personality. This crucial step is often overlooked. Your copy needs to be written for web – short bursts and bullet points are ideal.
With that in mind – better wrap this up!
We hope this has been useful. We can assist you in achieving a strong brand and website which clearly reflect your business. Please get in touch if you would like to chat about your website or brand at firstname.lastname@example.org or call 0416 850 757 for a free initial consultation.