5 tips to consider and get you off to a good start
What makes a website effective? Here are 5 tips to consider and get you off to a good start.
A good grid structure helps to give visitors a clear idea of who you are and what you do at a glance, and makes navigating through your site a breeze. Site structure should also appeal to search engines. Search engines need to be able to quickly and easily navigate through your site.
2. A clear focus
Its important for the focus of the site to be clear at home page level so visitors can establish this straight away, or they will leave your site. You have about 10 seconds before customers will get frustrated and leave. Another way to keep the site focused is to put a call to action on inner pages to achieve a good conversion rate.
If you are using advertising on your website, it is important for the focus to remain on the content. If there are more ads than content, people will leave and probably not come back!
4. Make it easy for visitors to scan your pages
Every page on a website should be designed in a way that is easy for people to scan, so they can quickly find the information they are after. A good hierarchy and shorter more concise paragraphs will help achieve this.
Good content is just as important as good design. Copy that attracts the viewers attention and leads them where you want to go is vital. Filling your page with your main key word a thousand times to improve ranking will only make visitors frustrated.