The build it & forget it syndrome

The build it & forget it syndrome

Website’s have changed, the idea used to be to copy and paste the content from your company’s brochure into your website and you were good to go for a few years. This is no longer the case.

Today it’s all about fresh content. If you want your website to get more traffic you need to update your content regularly. Users now expect to see or learn something new each time they visit a website. It’s important to give them a reason to return.

Here are just a few reasons why you should consistently update your website:

1. Move up in the rankings
In order to remain a valuable tool to users, search engines use something called ‘frequency’ to determine how often your website is updated. If a website is updated regularly, search engines consider it a consistent source of new information and this can help move its listing up in the search results.

2. Give your visitors a reason to return
Keep visitors engaged with your business to give them the sense that you are an innovative company. Showing people progress reflects on how they view your company and gives them a reason to become a customer.

3. Tracking performance
Analysing what works, what doesn’t and the kind of customer a particular article attracted can be extremely valuable market research for your business.

Ligerdesign blogs

Ligerdesign can bolt a blog onto your website and intergrate this with your social media sites to make it really easy for you to keep your site fresh. Contact us at, or call 0416 850 757 for more information.

Photo by Joshua Rawson-Harris on Unsplash