The do’s & don’ts of SEO in a nutshell

The do’s & don’ts of SEO in a nutshell

Wikipedia description: Search Engine Optimisation (SEO) is the process of affecting the visibility of a website or web page in a search engines ‘natural’ or un-paid organic search results.

I don’t know about you, but I have found that a lot of SEO specialists make it sound incredibly complex and daunting. Well, I was lucky enough to attend a seminar by an seo expert recently which explained what you can do to improve your SEO – in simple terms! So of course, I wanted to share these great tips with you…

SEO Don’ts

  • hiding keywords – don’t hide keywords behind your background – google knows about this and will mark you down for it
  • keyword stuffing – where content no longer makes sense as you are trying to stuff keywords into it
  • duplicating content – google can tell it’s been copied, don’t reuse txt on your site from another page
  • use of inorganic link practices
  • use of spun content
  • using link exchange programs
  • comment spamming on other blogs – this is against google’s guidelines
  • incorrect use of SEO plugins
  • use of broad keywords

SEO Do’s

  • create unique content – the more unique content on the web associated with your business the better
  • if you are an Australia based business use – this is better for location based searches and you have to have an ABN to register for it so google will trust the site more
  • when redesigning sites keep the same URL structure if possible so people aren’t left with ‘page not found’
  • have a 301 redirect page
  • keyword research is the foundation of a good SEO campaign – understand your audience and what they are looking for
  • use adwords to target keywords with high value
  • if you’re a location trade service, 50% of searches are done with locations – think about that when coming up with your keywords
  • have your most valuable keywords on your home page
  • categorise your keywords and allocate a category to each page on your site
  • make sure your page URL structure displays human readable keywords
  • have page meta titles that are relevant to the page and use your keyword research to name your pages
  • have unique titles for every page
  • have unique content that uses your keywords – remember to fit them in naturally(!)
  • use google webmaster tools to see how you’re tracking – you can also check for people that have been penalised for bad SEO practices…
  • look at using links from high authority, established websites to improve your off page SEO
  • list your details in quality online directories such as Yellow Pages

I hope that’s been helpful. The most important thing to remember is that there is no point in driving traffic to a poor quality marketing image. If you would like to chat about your website or brand, please contact us at

Photo by Fancycrave on Unsplash