Fresh thoughts
When reading straight data, only the language parts of our brains work to understand the meaning. But when we read a story, not only do the language parts of our brains light up, but any other part of the brain that we would use if we were actually experiencing what we are reading about becomes activated as well, making it far easier to remember. Read more >
Some of the most common mistakes made when embarking on designing a new website are overcomplicating the site and viewing things from your perspective rather than your customer’s. Your website should not be all things to all people, it should be simple. With that in mind, here are the seven most important things to consider when building a website: Read more >
You have a freshly designed brand & website and it’s all looking great! But how do you actually start getting some traffic to this great website? You need to implement an online marketing strategy to get that traffic coming your way. Here are 10 easy ways to start marketing your website: Read more >
Facebook has over one billion users! That’s an impressive amount of people that can be reached through Facebook advertising. But the question is, how do you target the right audience for your business? Facebook has a feature that allows advertisers to target people based on their ‘likes’ and ‘interests’. Read more >
We have the ability to communicate so much more through visuals than we can through any amount of text. We are a visual society, and images tell stories. They allow us to feel emotion and see context. Read more >
Many people use website forms to convert leads on their website. There are several factors that can stop a site visitor from taking the desired action that you should watch out for. Read more >
I don’t know about you, but I have found that a lot of SEO specialists make it sound incredibly complex and daunting. Well, I was lucky enough to attend a seminar by James Smith of Smith Brothers Media recently which explained what you can do to improve your SEO – in simple terms! Read more >
Website’s have changed, the idea used to be to copy and paste the content from your company’s brochure into your website and you were good to go for a few years. This is no longer the case… Read more >
A logo is a visual representation of your brand, it is the face of your company. Here are some questions to ask yourself to assess if your logo is working for you. Read more >
What makes a website effective? Here are 5 tips to consider and get you off to a good start. Read more >
