FRESH THOUGHTS

Our useful articles are below to help you get the most out of your online and printed marketing.

4 ways template logos & cheap stock images are hurting your brand

Your brand should be like your fingerprint, unique to you. This should flow through to everything – from your logo, to your website, to all of your printed marketing. It needs to communicate your business’s unique identity. That said, why would you consider using cheap stock images to represent your business?...

The power of storytelling in marketing

When reading straight data, only the language parts of our brains work to understand the meaning. But when we read a story, not only do the language parts of our brains light up, but any other part of the brain that we would use if we were actually experiencing what...

The 7 most important things to consider when building a website

Some of the most common mistakes made when embarking on designing a new website are overcomplicating the site and viewing things from your perspective rather than your customer’s. Your website should not be all things to all people, it should be simple. With that in mind, here are the seven...

Is your logo working for you?

A logo is a visual representation of your brand, it is the face of your company. Branding creates your image and reputation in the market – influencing how the market perceives you. People tend to remember an image more easily than a name – a good logo will often be easier...

10 easy ways to start marketing your website

Some of the most common mistakes made when embarking on designing a new website are overcomplicating the site and viewing things from your perspective rather than your customer’s. Your website should not be all things to all people, it should be simple. With that in mind, here are the seven...

The power of image-centric marketing

We have the ability to communicate so much more through visuals than we can through any amount of text. We are a visual society, and images tell stories. They allow us to feel emotion and see context. There are currently more than 2.5 billion camera phones in use, not surprising...

The do’s & don’ts of SEO in a nutshell

Wikipedia description: Search Engine Optimisation (SEO) is the process of affecting the visibility of a website or web page in a search engines ‘natural’ or un-paid organic search results. I don’t know about you, but I have found that a lot of SEO specialists make it sound incredibly complex and...

5 tips to consider and get you off to a good start

What makes a website effective? Here are 5 tips to consider and get you off to a good start. 1. Structure A good grid structure helps to give visitors a clear idea of who you are and what you do at a glance, and makes navigating through your site a...

The build it & forget it syndrome

Website’s have changed, the idea used to be to copy and paste the content from your company’s brochure into your website and you were good to go for a few years. This is no longer the case. Today it’s all about fresh content. If you want your website to get more...

A guide to Facebook advertising

Facebook has over one billion users! That’s an impressive amount of people that can be reached through Facebook advertising. But the question is, how do you target the right audience for your business? Facebook has a feature that allows advertisers to target people based on their ‘likes’ and ‘interests’. The...